Be Suite

The Be Suite brand identity is centered around empowerment and self progression delivered through online and in-person workshops. Each workshop has a unique learning outcome so the visual identity needed to be visually differentiated from each other.

The workshops are fun, engaging and empowering, so these values needed to be represented within the brand imagery to give the user a sense of the workshop series. The look and feel needed to be modern and have elements of “digital natives” that resonate with the audience.

The logo design and icon creation needed to be unique, convey passion and energy whilst positioning Be Suite as a professional training and development company. The icon is a combination of the “be”, a progress arrow, a person and meditation, so to give the viewer a unique perspective on the brand depending on the underlying semiotic relationship to the individual.

The graphic design collateral outputs of the brand included presentation material, booklets, poster, website, workbooks, business cards, social media and digital artwork.