Lead Generation Discovery Meeting:
We will have a virtual meeting with you to discuss your business and your core offer to your customers. We’ll listen to you and we’ll ask you questions to drill down into the specifics. We’ll want to understand what problems your customers have and how your products / services solve these problems.
Lead Planning Document:
After the Discovery Meeting, we’ll use the notes that we’ve created to put together a Planning Document. This document details your new lead generation system, focusing on requirements and goals, as well as the purpose of your new system. This should be used alongside the System Map when setting up your lead generation system.
Lead System Map:
The System Map is a top-down overview of your new lead generation system. It provides you with an ‘at a glance’ overview of how all of the elements of the system fit together. The System Map can be used in conjunction with the Planning Document as a checklist for the creation of the lead generation system.